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The Power of Character: How parents choose content for their kids

Monday, February 13, 2017
12:00 PM - 12:45 PM

It's no secret that parents regularly steer their kids towards educational entertainment that teaches STEM, literacy and problem-solving skills. But as it happens, US parents are also looking for content that develops character strengths like perseverance and gratitude in their kids. Common Sense Media's latest research shows exactly how parents search for content for their children, and how they very often make choices based on the character traits they see represented. Join us to explore these fascinating findings.


Polly Conway
Senior TV Editor
Common Sense Media

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