Jennifer Giddens is the Senior Vice President of Marketing & Digital for Sprout. In this role, she is responsible for driving the development and execution of all brand strategy and consumer marketing for Sprout; on and off-air brand creative; multiplatform digital and social expansion; and partnerships to establish and ensure consistency of the brand across all platforms and licensing.
Giddens oversees Sprout’s social media and digital presence to drive engagement across all major platforms. She develops the marketing strategy for Sprout’s brand efforts, including its signature pro-social campaign, Kindness Counts. She also leads client and partnership marketing support for Sprout along with efforts to increase advertising revenues across all network platforms. Additionally, she works in coordination with the NBCUniversal Brand Development division to identify, develop, and market consumer product and licensing opportunities. Giddens works in collaboration across all NBCU networks and properties, as well as with external partners, to generate effective cross-promotional opportunities, and she serves as a key member on Sprout’s executive team.
Giddens joined Sprout after spending 10 years with Turner Broadcasting in Atlanta. Prior to her time at Turner, Giddens was with Scripps Network.
Giddens and her husband live in New Jersey with their three children.