Speaker Laurent Guerin

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Laurent Guerin

VP Chief Content Officer

Groupe Média TFO

Laurent lights fires in media development and distribution strategies. He is one of the visionaries behind TFO’s digital success.

Since his arrival in 2013, his passion for content has directly contributed to increasing TFO television’s reach by 30% over a 24 month period. Laurent's insightful strategic direction and team leadership were essential to the development of the new TFO.org, an ambitious new all-video platform. He repositioned TFO’s social networks, delivering a 250% increase of fans and followers between from 2015 to 2017. YouTube views alone have increased by 600% between January 2015 and December 2016. 

Laurent`s passion for new digital trends and his ability to bring bold creativity into the digital world are well recognized on both sides of the Atlantic. In 2015, he and his team received a Gémeaux award for the digital platform Le rêve de Champlain. Content conception and creation of multi-platform strategies are evidently two facets of the industry that Laurent thrives in. Fueled by his never-ending curiosity and adaptation to fluid environments, Laurent created the MCN for Mini TFO on YouTube, which has reached over 300 million views in 2015.

It comes as no surprise that Laurent is a pioneer of online video content. In 1999, Laurent took part in the creation of nouvo.com, a French web-TV platform. Laurent’s passion for the digital world contributed to his involvement in launching several video on demand services, including Neuf and SFR. But before distinguishing himself as a multiplatform and social media content specialist, Laurent was also the producer of Detective Avenue (2011), a ground-breaking transmedia production with a million dollar budget. His time spent there increased his expertise in television, video, new media production and digital strategy, which enabled him to create an excellent network in the media industry.

With an MBA from the IUA of San Francisco, Laurent also has extensive experience in marketing and business development. 

Featured in: 30 Minutes with… Sandrine Pechels de Saint Sardos & Laurent Guérin, TFO

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