Speaker Kristen Campolattaro

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Kristen Campolattaro

VP, Brand Marketing

Sprout (NBCUniversal)

Kristen Campolattaro is the Vice President of Brand Marketing for Sprout, NBCUniversal Cable Entertainment’s 24-hour preschool network where kids are Free To Grow™. Campolattaro oversees Sprout brand and consumer marketing, developing innovative strategies to inform all brand and marketing creative and overseeing campaigns. As the lead authority on Sprout’s brand, Campolattaro ensures consistent expression through all consumer and cultural touch points and uses insights to set brand marketing and digital/social strategy.

In 2013, Campolattaro’s passion for brands led her to found Brandavore, a brand strategy and marketing consulting firm. During her career, she has helped create the NOOK by Barnes & Noble brand, launched the MasterCard brand in Asia, and advised brands such as American Express, Dunkin’ Donuts and Delta.

Campolattaro holds an A.B. from Harvard University and an M.B.A. from the Wharton School of Business. She is an Adjunct Professor at Columbia University and resides in Manhattan with her husband and 4-year-old son who loves to play drums.

Featured in: Rebranding and Audience Engagement: A Sprout case study

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