Speaker Emily Yolkut

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Emily Yolkut

Senior Director, Research

Sprout (NBCUniversal)

Emily Yolkut is the Senior Director of Insights & Research at Sprout, NBCUniversal Cable Entertainment’s 24-hour preschool network where kids are Free To Grow™. In this role, Yolkut focuses on programming research, including traditional Nielsen research, as well as spearheading primary research studies. She and her team oversee research initiatives that serve all facets of the business including scheduling, marketing, finance, communications, and programming.

Prior to Sprout, Yolkut spent 8 years working at CNBC as Manager and then Director of Programming Research. She first joined NBCUniversal as a Research Associate for NBC Primetime, Daytime, and Late Night in 2002. Yolkut began her career at CNN, first as a Sales Assistant before moving over to her true calling in Research.

Yolkut earned a Bachelor of Arts in Communications with a focus in Marketing from the University of Pennsylvania. She lives in Riverdale, New York with her husband and two daughters.

Featured in: Rebranding and Audience Engagement: A Sprout case study

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