Session

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Wednesday, February 14
10:00am - 11:00am
Xilam Bayfront

We Need to Talk About YouTube: Building launch plans around the all-important AVOD channel

Wednesday, February 14
10:00am - 11:00am
Xilam Bayfront

We Need to Talk About YouTube: Building launch plans around the all-important AVOD channel

One of the biggest burning questions for kids producers and content owners right now is whether or not market-leader YouTube, and other digital platforms like Twitch and Facebook, should be viewed as marketing or money-making platforms. Can they actually be both? Is there good business in launching a brand exclusively on the world's largest VOD platform, and if so, what does the P&L look like? We've assembled a panel of experts working in the space to answer these questions and much more. They’ll also examine the challenges—like smaller production budgets, monetization and managing a direct relationship with your audience—that come with the necessity of making YouTube and others like it a key part of a kid-targeted IP's brand plan