Session

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2021.


We Need to Talk About YouTube: Building launch plans around the all-important AVOD channel

Wednesday, February 14, 2018
10:00 AM - 11:00 AM
Xilam Bayfront

One of the biggest burning questions for kids producers and content owners right now is whether or not market-leader YouTube, and other digital platforms like Twitch and Facebook, should be viewed as marketing or money-making platforms. Can they actually be both? Is there good business in launching a brand exclusively on the world's largest VOD platform, and if so, what does the P&L look like? We've assembled a panel of experts working in the space to answer these questions and much more. They’ll also examine the challenges—like smaller production budgets, monetization and managing a direct relationship with your audience—that come with the necessity of making YouTube and others like it a key part of a kid-targeted IP's brand plan


Moderating:


Ken Faier
El Presidente & CEO
Epic Story Media


Featuring:


Alfred Chubb
Head of Wildbrain Mergers & Acquisitions
Wildbrain

Isaac Quiroga
Senior Director
Mattel, Inc.

Jay Shah
Head of Global Content Distribution & Entertainment Business Development
LEGO

Artur Spigel
CEO & Founder
7ate9 Entertainment

Event Menu

Brand Menu