Session

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KEYNOTE: The Day the Universe Changed

Monday, February 12, 2018
10:00 AM - 10:45 AM
Xilam Bayfront

How 2016/2017 turned Gen Z’s emotional landscape upside down, and the doors it opens for more emotionally relevant media platforms and content 

For the last 10 years, US research firm The Family Room has been mapping the shifting emotional landscape of Gen Z youth. And for the first eight, these core hopes, fears, dreams and anxieties remained remarkably constant. And then came 2016, which triggered the start of some astonishing shifts in the Passion Points Gen Z kids and teens are most focused on, leading to implications for the kids media industry that cannot be overstated. In this kick-off keynote, TED Talk speaker and Family Room CEO George Carey will track these shifts in Gen Z’s emotional landscape, exploring how they will impact the where, how and what of youth media consumption, and recommending strategies for kids media players to reflect this new reality and elevate the emotional relevance of their properties and platforms with today’s kids and teens


Featuring:


George Carey
Founder & CEO
The Family Room

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