Session

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2025.


Monday, February 12
11:00am - 11:45am
Xilam Bayfront

Marketing to Boys and Girls: New research from the Geena Davis Institute on Gender in Media

Monday, February 12
11:00am - 11:45am
Xilam Bayfront

Marketing to Boys and Girls: New research from the Geena Davis Institute on Gender in Media

Kidscreen Summit welcomes the return of actor Geena Davis, founder and chair of the Geena Davis Institute on Gender and Media. Davis delivered Kidscreen Summit’s 2016 keynote about gender and diversity in the content development process. The Oscar-winner is returning to Miami to unveil new research from her organization that focuses on how products are being marketed to boys and girls through the use of brand mascots.


Featuring:


Geena Davis

Founder & Chair

Geena Davis Institute on Gender in Media

divider

Moderating:


Dete Meserve

Partner

Wind Dancer Film and Television

divider

Event Menu

Brand Menu