Session

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Marketing to Boys and Girls: New research from the Geena Davis Institute on Gender in Media

Monday, February 12, 2018
11:00 AM - 11:45 AM
Xilam Bayfront

Kidscreen Summit welcomes the return of actor Geena Davis, founder and chair of the Geena Davis Institute on Gender and Media. Davis delivered Kidscreen Summit’s 2016 keynote about gender and diversity in the content development process. The Oscar-winner is returning to Miami to unveil new research from her organization that focuses on how products are being marketed to boys and girls through the use of brand mascots.


Moderating:


Dete Meserve
Partner
Wind Dancer Film and Television


Featuring:


Geena Davis
Founder & Chair
Geena Davis Institute on Gender in Media

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