Session

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Monday, February 12
12:00pm - 12:45pm
Xilam Bayfront

Marvel Rising: An inside look at Marvel’s first animated franchise for tween girls

Monday, February 12
12:00pm - 12:45pm
Xilam Bayfront

Marvel Rising: An inside look at Marvel’s first animated franchise for tween girls

The Super Hero experts at Marvel are expanding the Marvel Universe with their first animation-led franchise, Marvel Rising. What makes it especially unique to the Marvel Universe is its target audience—tweens ages 7 to 11. Marvel Rising features a primarily female and inclusive cast of some of Marvel’s fan-favorite and breakout heroes. Cort Lane, Marvel SVP of Animation and Family Entertainment, will give attendees a look at the research conducted that fueled the development of this new multiplatform franchise and discuss how it’s been designed to unfold across TV, digital and social platforms. Meet the next generation of Marvel heroes for the next generation of Marvel fans!