Session
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Tuesday, February 13
2:00pm - 3:00pm
Sevilla
The Long Game: Setting up subscription services
Tuesday, February 13
2:00pm - 3:00pm
Sevilla
The Long Game: Setting up subscription services
From Toca Boca and ABC Mouse, to Speakaboos and Hopster, the road for subscription content services has been bumpy, to say the least. There have been a lot of failures, but also some outstanding successes. What makes one enterprise work while others flounder? This panel of experts pulled from the trenches of consumer-targeted subscription services will give a lowdown on the right investors to target, and how much capital you need to weather the storm of subscriber acquisition—just for starters.