Thursday, February 15
10:00am - 10:45am
Sevilla

How Open Are Children to Diversity? New learnings from emotion-recognition software

Unscripted live-action programming is a highly empowering genre that literally gives children a voice in media. But how much do young children engage with live-action content as viewers, and to what level do they embrace diversity on-screen? This pioneering study set out to answer these questions using facial-recognition software. The cutting-edge technology reveals kids’ emotional reactions to what they’re watching second by second, without the bias of traditional interview methods that are typically used with young viewers. Surprising results came to light, including the discovery that live-action programming supports the development of empathy and emotional intelligence in young viewers more than previously believed.

Featuring:

Sallyann Keizer

Managing Director

Sixth Sense Media Ltd