Session

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Wednesday, February 14
2:00pm - 3:00pm
Sevilla

Hot Research: The latest buzz on kids and social media

Wednesday, February 14
2:00pm - 3:00pm
Sevilla

Hot Research: The latest buzz on kids and social media

How will you get kids interacting with and buzzing about your shows and products? Kids are naturally social beings, so it’s no surprise that they are taking advantage of digital technology to connect with others. But what are they talking about, which platforms are they using, and why? The kid experts at Insight Strategy Group are on deck to present the results of their latest study, which illuminates kids’ social media habits and outlines concrete ways you can reach and delight them at each age and stage.