Session
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Thursday, February 15
10:00am - 10:45am
Xilam Bayfront
How LEGO Designs for Kids
How LEGO Designs for Kids
Thursday, February 15
10:00am - 10:45am
Xilam Bayfront
How LEGO Designs for Kids
LEGO products are designed on a multi-faceted research foundation, to understand kids’ media habits, but more importantly their needs, interests and competencies that can be further enhanced through product design. LEGO’s Jais Holm Christensen and Dubit’s Peter Robinson will delve into the process behind the development of new LEGO products for children and family audiences.
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