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How LEGO Designs for Kids

Thursday, February 15, 2018
10:00 AM - 10:45 AM
Xilam Bayfront

LEGO products are designed on a multi-faceted research foundation, to understand kids’ media habits, but more importantly their needs, interests and competencies that can be further enhanced through product design. LEGO’s Jais Holm Christensen and Dubit’s Peter Robinson will delve into the process behind the development of new LEGO products for children and family audiences.


Jais Holm Chritsensen
Creative Manager

Peter Robinson

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