Speaker Pamela Westman

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Pamela Westman


Nelvana Enterprises

As Head of Nelvana Enterprises, Pam oversees the brand development, management and monetization of the Nelvana portfolio, including, licensing, marketing, content sales, and digital on a global basis. As part of her responsibilities, she has an active role in setting Nelvana’s strategy within the larger Corus portfolio of channels and brands. Pam brings 20 years of experience within the kid’s entertainment industry, managing key children’s brands and their revenue streams.

Before joining Nelvana, Pam was the Managing Director of Staples Canada’s brand marketing division, SPP and was also a lead executive within their Canadian M&A team.

Prior to that she was the Executive Vice President of HIT Entertainment, a global entertainment company responsible for landmark children’s content, including Bob the Builder, Barney and Friends and Thomas the Tank Engine. At Hit, she led the Canadian, U.S., and Latin American divisions through a period of strong growth and was part of the senior executive team that completed the sale of HIT to Mattel.

Featured in: So You Think You Want to Get Into Licensing?

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