Rob is founder and owner of Rob Hudnut Productions, which specializes in the creation of toy-based franchises for kids. The company creates its own content and also advises studios, toy inventors and toy companies on creating franchises that inspire play. The company also creates faith-based content.
Prior to starting Rob Hudnut Productions in October 2017, Rob served for nineteen years as Executive Producer and Vice President of Mattel’s entertainment division. During that time, Rob created entertainment for Barbie, Hot Wheels, Fisher-Price, American Girl, Polly Pocket, Max Steel, Masters of the Universe and many other Mattel brands. His award-winning productions have driven billions in toy and entertainment revenue.
Rob co-wrote Barbie in The Nutcracker, the first Barbie movie. He then executive produced an additional 27 titles that have sold well over 100 million copies worldwide. Rob is also an Emmy-nominated songwriter who co-wrote dozens of songs for the Barbie movies, as well as songs for Hot Wheels and Fisher-Price. He has also been the executive producer for Barbie stage shows and live experiences.
Rob won the Mattel Chairman’s Award for extraordinary contributions to the company.
Rob is a Princeton University graduate. Prior to Mattel, he developed and co-executive produced the television series Mighty Max and Captain Simian.
Rob and his wife have twin sons and live in Los Angeles, where he’s usually playing tennis.