Massimo Bruno is the Director of TV Channels at De Agostini Editore in Italy, where he runs DeAKids, DeAJunior (on the Sky satellite TV platform), as well as Super! and Alpha (both DTT free-to-air channel). DeAKids is dedicated to kids and families with a lineup of local original productions, international co-productions and acquisitions for kids from five to 8; DeAJunior focuses on preschool shows with a special focus on family co-viewing; Super!, meanwhile, is for kids and tweens ages 6 to 12 and families. Super! is part of the recent joint venture agreement between De Agostini Editore and Viacom International Media Networks Italia and its schedule features popular kids animated and live action shows and new productions, all of them focused on pure entertainment. Alpha has a focus on factual entertainment content for a male audience, focusing on target 25-45 y.o.
Massimo started his professional career as a journalist and television writer for Italian TV networks such as RAI and Mediaset. He has worked in kids entertainment for the last 10 years, first as an executive producer for Disney just after the launch of the Disney Channel in Italy. Later on, he was part of the team that rolled out Nickelodeon Italy, serving first as Channel Director and then as Head of Editorial for all of Nickelodeon’s Southern European channels.