Creative, strategist and producer creating playful experiences. Jais Christensen joined The LEGO Group in 2012. Coming from a background in the Danish advertising and film industry – as a creative producer. His passion for digital media - apps and games in particular – is centered around the user. Jais bridges business demands with user expectations and market trends intertwining creative and marketing. The result of this has been vast amount of successful user experiences and campaigns supporting LEGO product lines.

Jais is particular passionate about play in design and how this is turned into child friendly user experiences. He has been the key driver and lead creative on LEGO preschool experiences for LEGO DUPLO and LEGO Juniors since 2012. As part of the LEGO Digital Games team he strives to build upon LEGO’s success and secure quality content for kids in the mobile apps and game market.

Featured in: How LEGO Designs for Kids