Session

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Beyond the Clip: Doing it better on YouTube

Wednesday, February 13, 2019
11:00 AM - 11:45 AM
Xilam Bayfront

With everyone fully sold on the idea that YouTube is a powerful brand marketing tool, it’s time to take things to the next level and cut through the clutter. Streamable clips and eps are going the way of the Dodo in the AVOD space, and original content that extends brands meaningfully and ties in with YouTube content trends is where it’s at these days. Sit in as we take a look at what’s working on this new frontier.


Moderating:


Evan Baily
President
Consolidated Baily


Featuring:


Bruna Capozzoli
Advisor
Popcorn Digital

Scott Chambers
SVP, North America Media and Licensing
Sesame Workshop

Anne Loi
Chief Commercial Officer
DHX Media/Wild Brain


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