Session

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Wednesday, February 13
11:00am - 11:45am
Xilam Bayfront

Beyond the Clip: Doing it better on YouTube

Wednesday, February 13
11:00am - 11:45am
Xilam Bayfront

Beyond the Clip: Doing it better on YouTube

With everyone fully sold on the idea that YouTube is a powerful brand marketing tool, it’s time to take things to the next level and cut through the clutter. Streamable clips and eps are going the way of the Dodo in the AVOD space, and original content that extends brands meaningfully and ties in with YouTube content trends is where it’s at these days. Sit in as we take a look at what’s working on this new frontier.


Moderating:


Evan Baily

President

Consolidated Baily

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Featuring:


Bruna Capozzoli

Head of Creative Content

Popcorn Digital

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Scott Chambers

SVP, North America Media and Licensing

Sesame Workshop

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Anne Loi

Chief Commercial Officer

DHX Media/Wild Brain

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