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Beyond the Clip: Doing it better on YouTube
Wednesday, February 13, 2019
11:00 AM - 11:45 AM
With everyone fully sold on the idea that YouTube is a powerful brand marketing tool, it’s time to take things to the next level and cut through the clutter. Streamable clips and eps are going the way of the Dodo in the AVOD space, and original content that extends brands meaningfully and ties in with YouTube content trends is where it’s at these days. Sit in as we take a look at what’s working on this new frontier.
SVP, North America Media and Licensing
EVP, M&A & Chief Commercial Officer
DHX Media/Wild Brain