Session

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Wednesday, February 13
11:00am - 11:45am
Sevilla

Sprinting to Shelf: How to keep pace with direct-to-consumer platforms

Wednesday, February 13
11:00am - 11:45am
Sevilla

Sprinting to Shelf: How to keep pace with direct-to-consumer platforms

Consumer expectations are evolving, and the breakneck pace of kid-driven trends means a toy can already be outdated by the time it hits shelves. As a result, traditional retail models are getting lost in the dust, and toycos are racing to keep up with direct-to-consumer platforms by increasing their speed to market. This panel of experts examines the strategies and technologies that are helping to shorten the retail timeline.


Featuring:


Michael Dee

Director of Content

Coolabi Group

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Bill Graham

Chief Marketing Officer

PhatMojo, LLC

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Pam Kunick-Cohen

Head of Brand Management, Licensing & Merchandising

Technicolor

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Moderating:


Elizabeth Foster

Copy Chief & Special Reports Editor

Kidscreen

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