Session

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Sprinting to Shelf: How to keep pace with direct-to-consumer platforms

Wednesday, February 13, 2019
11:00 AM - 11:45 AM
Sevilla

Consumer expectations are evolving, and the breakneck pace of kid-driven trends means a toy can already be outdated by the time it hits shelves. As a result, traditional retail models are getting lost in the dust, and toycos are racing to keep up with direct-to-consumer platforms by increasing their speed to market. This panel of experts examines the strategies and technologies that are helping to shorten the retail timeline.


Moderating:


Elizabeth Foster
Copy Chief & Special Reports Editor
Kidscreen


Featuring:


Michael Dee
Director of Content
Coolabi Group

Bill Graham
Chief Marketing Officer
PhatMojo, LLC

Pam Kunick-Cohen
Head of Brand Management, Licensing & Merchandising
Technicolor


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