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Retail Battle Royale: Is a global or regional strategy best for your brand?
Wednesday, February 13, 2019
12:00 PM - 12:45 PM
Do you root for the heavyweight or the little guy? When it comes to consumer products, both can put up a good fight. Our panel spans both sides of this debate and will go head-to-head to help you determine whether signing a global master deal or partnering region by region is the smarter retail strategy.
Copy Chief & Special Reports Editor
SVP, North America Media and Licensing
Head of Brand Management, Licensing & Merchandising
VP Cartoon Network Enterprises