Session
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Monday, February 11
11:00am - 11:45am
Sevilla
Eastern Expansion: How to do deals and expand brands in China
Monday, February 11
11:00am - 11:45am
Sevilla
Eastern Expansion: How to do deals and expand brands in China
As China becomes increasingly important to kids brand business planning, we’ve rounded up some execs who’ve been successful getting in on the ground floor there to share their experiences and advice on setting up co-productions, selling to Chinese platforms, and rolling out consumer products programs in this lucrative but tricky market.
Featuring:
Moderating:
