Session
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Tuesday, February 11
8:30am - 10:00am
Tuttle
MENTOR CLASS—Countdown to Licensing
Tuesday, February 11
8:30am - 10:00am
Tuttle
MENTOR CLASS—Countdown to Licensing
Yes, there is such a thing as too soon when it comes to planning a consumer products strategy. Join licensing veterans Marty Brochstein and Bill Graham on this step-by-step roadmap to figuring out when your property is mature enough for shelf life, whether it can support the categories that will catch a retail buyer’s attention, how to connect with these gatekeepers, and how to shift strategies if you’re not quite there yet.
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