Session

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MENTOR CLASS—Countdown to Licensing

Tuesday, February 11, 2020
8:30 AM - 10:00 AM
Tuttle

Yes, there is such a thing as too soon when it comes to planning a consumer products strategy. Join licensing veterans Marty Brochstein and Bill Graham on this step-by-step roadmap to figuring out when your property is mature enough for shelf life,  whether it can support the categories that will catch a retail buyer’s attention, how to connect with these gatekeepers, and how to shift strategies if you’re not quite there yet.


Featuring:


Marty Brochstein
SVP, Industry Relations and Information
Licensing International

Bill Graham
Chief Marketing Officer
PhatMojo

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