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MENTOR CLASS—Countdown to Licensing

Tuesday, February 11, 2020
8:30 AM - 10:00 AM

Yes, there is such a thing as too soon when it comes to planning a consumer products strategy. Join licensing veterans Marty Brochstein and Bill Graham on this step-by-step roadmap to figuring out when your property is mature enough for shelf life,  whether it can support the categories that will catch a retail buyer’s attention, how to connect with these gatekeepers, and how to shift strategies if you’re not quite there yet.


Marty Brochstein
SVP, Industry Relations and Information
Licensing International

Bill Graham
Chief Marketing Officer

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