Session
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Wednesday, February 12
10:00am - 10:45am
Bayfront
KEYNOTE—Gen Alpha, Engaged
Wednesday, February 12
10:00am - 10:45am
Bayfront
KEYNOTE—Gen Alpha, Engaged
Today’s kids have been born into a world of iPhones, YouTube and Instagram. They aren’t just digital-first: They’re mobile, global, visual and social natives, and acclaimed social researcher Ashley Fell is literally writing the book on them. In this keynote, Ashley will deliver a snapshot of how kids and teens live today, how they’ll shape tomorrow’s media, and how producers and broadcasters can cut through the noise to capture their attention in this digitally disruptive world.
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