Session

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Wednesday, February 12
12:00pm - 12:45pm
Sevilla

Classic Play Patterns for a Modern Age

Wednesday, February 12
12:00pm - 12:45pm
Sevilla

Classic Play Patterns for a Modern Age

Trains, puppies and princesses—some play patterns never go out of style. This panel of experts will break down the toys that will always be evergreen, and examines how companies can bake play patterns into storytelling to ensure lasting CP success.


Featuring:


Olivier Dumont

President

eOne Family & Brands

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Frank Falcone

President & Executive Creative Director

Guru Studio

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Sadaf Muncy

VP Entertainment

MGA Entertainment

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Laura Nevanlinna

CEO

Ferly

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Moderating:


Christopher Keenan

SVP & Executive Producer, Content Development and Production

Mattel Television

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