Session

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Wednesday, February 12
4:00pm - 5:00pm
Bayfront

Activating Activism: What Hot-Button Kid Issues Are Trending?

Wednesday, February 12
4:00pm - 5:00pm
Bayfront

Activating Activism: What Hot-Button Kid Issues Are Trending?

Today’s kids are far more politically and socially active than generations past. And producers have a unique opportunity to support and elevate their young voices. The question is: Where do we start? In this exclusive study conducted for Kidscreen, MarketCast Kids (formerly Insight Kids) reveals where climate change, gun violence, animal rights, digital privacy and more rank in the kid hierarchy of social change priorities, and kids themselves take to the stage to reveal how it impacts their consumption priorities. 



Featuring:


Tiffany Aguilar

Vice President, Research & Strategy

MarketCast

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Sarah Chumsky

Consultant

MarketCast

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