Keeping Kids Captivated

Monday, February 10
12:00pm - 12:45pm
Bayfront

Keeping Kids Captivated

This generation of kids are self-sufficient explorers, highly proficient at navigating the ocean of available content to find what fits their mood in the moment. Staying relevant means understanding their specific needs, and creating stories, characters and content that connect with them in those moments. Disney Channels Consumer Insights will share an in-depth portrait of today's kids: Who they are, how they show up, and what they are looking to us to deliver.