Monday, February 10
12:00pm - 12:45pm
Pacific 18

Transforming Performance into Profit

In a world that's flooded with content, the challenge isn't creating a new IP - it's ensuring it reaches and resonates with the right audience to start generating fans. This presentation dives into how big data can be a game-changer for media companies of all sizes, both traditional and new.

Gone With will demonstrate how to measure performance and transform insights into actionable strategies that optimize revenue growth. Join us as we explore how metrics such as consumer products sales, views, watchtime, return rates, organic traffic and more can be leveraged to build effective funnels that grow audiences and convert casual viewers into devoted fans. This session will include practical visualizations and models that bring the data to life, with easy takeaways that can be implemented by anyone.   

Featuring:

Peter Robinson

Founder

Gone With