Making Sense of the Licensing Market: 10 things you need to know

Tuesday, February 11
10:00am - 10:45am
Pacific 18

Making Sense of the Licensing Market: 10 things you need to know

The kids business has never been more competitive or complex. No matter where you sit within it, the changing patterns of consumption, new platforms, new paths to market and new generational considerations make it very hard to chart a coherent strategy without a view of the bigger picture. Join Kristen McLean, Senior Executive Director of Circana’s Entertainment Knowledge Group, as she walks us through the current state of the US market for children’s licensing, with a particular focus on the biggest challenges, changes and opportunities. You’ll come away with a data-driven understanding of key questions and considerations to help guide your licensing strategy for success in the years ahead.