Speaker Bronwen O'Keefe

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Bronwen O'Keefe

Head of Brand Marketing & Content

Harlem Globetrotters & Herschend Entertainment Studios

Accomplished media executive, Bronwen serves as Head of Brand Marketing and Content for Harlem Globetrotters and Herschend Entertainment Studios. In her dual role, she reports to Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios.

As Head of Content, Bronwen leads the overall content strategy for the Harlem Globetrotters and the work emanating out of Herschend Entertainment Studios. This includes creative oversight of the Harlem Globetrotters global tour, content for the Globetrotters brand, which includes continuing to oversee the Emmy-nominated NBC 30-minute weekly series, Harlem Globetrotters: Play it Forward and creation of new Globetrotters development slate inclusive of documentaries, animated series and specials, branded digital entertainment and a variety of scripted and unscripted formats. Bronwen will also drive creative opportunities for the portfolio of assets that exist within Herschend whilst strategically looking to source new IP that fits well with the organization.

She will also continue to bring her storytelling expertise to her newly appointed role as Head of Brand Marketing. Having been an integral part of brand building for several sub-brands of Nickelodeon, Bronwen uses the same techniques of exciting current audiences and delivering new audiences through emotional connection and shared values. The Harlem Globetrotter brand has brought joy and delighted fans for almost 100 years and the Brand Marketing team is doubling down on that promise through campaigns designed to deliver new generations of audiences.

Bronwen is a seasoned media executive with over 25-plus years of experience across production and development. Previously, Bronwen led her own production company, Two Bears Productions, where she consulted for a variety of brands and platforms. Prior to that, she spent over 20 years at Nickelodeon where she rose in the ranks to become an Executive Vice President, overseeing all live-action production and development for the #1 global kids content brand.

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