Darragh is a seasoned strategist with over a decade of experience at the intersection of gaming, entertainment and brand innovation. As Head of Strategy at Feenix Group, Darragh specializes in helping brands and rights holders navigate the gaming space, creating seamless and authentic integrations that resonate with players and deliver measurable business results.

With a career spanning leading roles in media, advertising, and gaming strategy, Darragh has worked with global brands to design impactful campaigns and immersive experiences. At Feenix, he leads efforts to bridge the gap between brands and gaming audiences, driving innovation through platforms like Roblox and beyond. His expertise lies in blending creative storytelling with data-driven insights to build meaningful connections that align with both player expectations and brand objectives.

A passionate advocate for gaming as a cultural cornerstone, Darragh brings a wealth of knowledge about the gaming ecosystem, audience behaviors, and emerging trends. His insights and leadership have positioned Feenix Group as a trailblazer in gaming strategy, helping brands and rights holders create authentic value in this ever-evolving space.

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