Session
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Wednesday, March 3
10:00am - 10:45am
Hear that? Tuning into the role of sound and music in brand-building
Hear that? Tuning into the role of sound and music in brand-building
Wednesday, March 3
10:00am - 10:45am
Hear that? Tuning into the role of sound and music in brand-building
From a child’s earliest exposure to media, sound matters. But the context of that sound changes drastically as they grow up, shifting from lullabies and storytime, to Fortnite concerts and Tiktok videos. Dubit’s David Kleeman and Adam Woodgate strike the right chord with their latest research into the role audio and music plays in kids’ lives, and how we can use sound to forge stronger brand engagement.
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