KEYNOTE—Avoiding the digital content trap with Bharat Anand

Tuesday, February 23
12:00pm - 1:00pm

KEYNOTE—Avoiding the digital content trap with Bharat Anand

In the golden age of media, “content is king” has permeated the creative landscape and marketplace as an unchallenged mantra. Make great shows, and buyers and viewers will follow. But economist and Harvard professor Bharat Anand calls this the “content trap” and warns against relying on old business models to chase growth. Simply taking your existing content and putting it online isn’t enough. Instead, producers, distributors and broadcasters need to rethink what it really means to provide content. Join us for this illuminating keynote that will make you ask: Can my business strategy survive the virtual era, or do I need to be doing more?