The science of sparking joy

Wednesday, February 24
10:00am - 10:45am

The science of sparking joy

Figuring out a formula for triggering that awesome feeling of pure and unbridled happiness that we call joy is one of entertainment’s holy grails. And Gigglebug’s Anttu Harlin is looking to get closer to finding it with a new global study that explores how kids experience joy in their own lives, and how producers and broadcasters looking to delight young viewers can bake it into their content.