Antony Gusscott is the Creative Director at Sprinkles on Top, a creative consultancy firm that has worked with over 40 animation series worldwide. He has extensive experience in tracking and identifying original IP, researching trends, and recommending strategies, then crafting teams to produce results that add value. He works with production companies to develop a diverse range of animation across multiple genres and demographics.

Antony specializes in reviewing content to produce Competitive Market Analysis Reports that are used to highlight series potential and reveal opportunities for improvement. He then works with clients to create: Writers Bibles, Pitching Materials, Show Bibles, Branding Guides and Pilots, guiding the pre-production process while assisting them to pitch their series to the global market.

Originally from New Zealand and now based in Korea, Antony has over 14 years of expertise in ASEAN and western content creation and building bridges between the two markets.

Featured in: Brainpick—Getting Creative; Creative Corner: Bag Design