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Bill Graham serves as PhatMojo's Chief Marketing Officer. In this capacity, Graham leads the LA-based toy company's marketing, brand evaluation, licensing, and communication globally. PhatMojo’s portfolio includes Bendy and the Ink Machine, TABS, Baldi’s Basics, Showdown Bandit, FGTeeV, Paddington, Pete the Cat, Llama Llama, The Office, Friends, Bob’s Burgers, and more.
Prior to joining PhatMojo, Graham was VP of Business Development for Jazwares, LLC. During his 3 years there, he led the global launch and development of their Minecraft toy line and oversaw the company's licensing portfolio, marketing, and new business endeavors.
Earlier, Graham spent 7 years as a member of Cartoon Network Enterprises, where he managed the team’s soft and hard lines categories for such properties as Adventure Time, Ben 10, and Adult Swim.
Featured in: Brainpick—Leaning into Licensing
