Peter is an experienced consultant, who has been working in kids media for over a decade. Peter has specialized in new technology, kid’s entertainment, ethical marketing to kids, and education (and where possible screwing all those things together).

Peter’s day-to-day role includes listening to and observing how young people and families engage with traditional and digital media to advise product owners and developers, creatives and distributors support some of the world’s leading brands.

In addition to his research and digital development, Peter works with organizations to ensure that media is diverse and accessible. Peter sits on Toca Boca’s Diversity Board and The Department of Education’s Early Years app accreditation advisory board. Peter has had the privilege of contributing to numerous and exciting academic studies ranging from Virtual Reality and healthcare to social media and device usage.

In his latest role, at KidsKnowBest, Peter is developing products that give young people a forum to influence the world they live in and the media they engage with.

A regular speaker at research and kids entertainment conferences on topics such as digital trends, social media, video consumption, entertainment brand strategy, and wider children's media habits.

Featured in: How to bring your A-game to AVOD; The science of sparking joy