Session
Session

Wednesday, July 20
10:00am - 10:45am
Bayfront

Mind the Gap

Wednesday, July 20
10:00am - 10:45am
Bayfront

Mind the Gap

The vast universe of screen content has shifted the viewing landscape in many ways, including allowing older kids to easily re-watch or discover younger-skewing shows, and younger kids to dip into older-skewing content. With the middle ground blurring, the concept of “bridge content” for four- to seven-year-olds has increasingly gained traction with content creators and media outlets. But what makes a show “bridge,” and what appeals to kids across the significant chasm between little-kid four and big-kid seven? Nickelodeon’s new research looks to answer those questions and spark ideas for a new category of content.


Featuring:


Becca Liss

Senior Manager of Consumer Insights

Nickelodeon

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Andrea Strauss

VP, Nickelodeon Brand & Consumer Insights

Nickelodeon

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Philip Underwood

Senior Director of Consumer Insights

Nickelodeon

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