Balancing the Scales of IP Ownership (3:00pm - 3:45pm)

Monday, July 18
3:00pm - 3:30pm
Bayfront

Balancing the Scales of IP Ownership (3:00pm - 3:45pm)

The balance of IP ownership between partners has always been a contentious topic but is even more so today, as the creator economy collides with the multi-platform universe. On one hand, established production companies bring deep expertise, relationships and hard-earned insights to the table. On the other hand, creators are the originators of unique ideas the entire industry relies on to engage consumers. So is this the best time to be an IP owner, when a single successful NFT drop can dramatically change one’s fortunes? Or is it the riskiest time, given the complexity of deals and plethora of choice? Our panelists get in the ring to figure out where the power of ideas lies.