Diversity is Good Business

Wednesday, July 20
11:00am - 11:45am
Bayfront

Diversity is Good Business

The moral imperative to produce content offering nuanced portrayals of different people and cultures has arguably never been more important. But to take the conversation past lip service, producers, broadcasters and distributors need to understand the business opportunities, too. Streaming has made it possible to reach millions of kids around the world, and they’re hungry for characters who look and behave like them. This panel will explore the untapped market opportunities inherent in achieving better representation, and how brands that have embraced diverse storytelling are reaping significant financial rewards