Advanced Authenticity: Co-creating with kids to level up on relevance

Wednesday, July 20
3:00pm - 3:45pm
Bayfront

Advanced Authenticity: Co-creating with kids to level up on relevance

From TikTok to Roblox to Fortnite, Gen Alpha has been heavily engaged in content creation for some time. They have a voice, they know how to use it, and media companies should take note. With the help of academic experts and kids themselves, LEGO and Kids Know Best will identify best practices for meaningfully engaging kids throughout the entire creative process.