As Vice President, Development for Peacock Kids and the NBC Content group, Kristofer Updike works to create and develop new animated, scripted and unscripted projects including pilots, animation tests and original concepts. Updike’s creativity and deep understanding of kids content are invaluable in continuously re-envisioning the way kids consume content all while staying true to Peacock’s timely and timeless drive for original content. Kristofer has been instrumental in creating several series for multiple platforms from Sprout, Universal Kids to Peacock Kids. Most notably The Chica Show, Terrific Trucks, Norman Picklestripes and the recently announced unscripted series Create The Escape, Backyard Blowout, and the preschool animated series Babble Bop! As well as the original half hour comedy Take Note.

Additionally Kristofer spearheaded the development of Astroblast, The Floogals, Nina’s World, Get Out Of My Room, The Noise, Beat The Clock, The Big Fun Crafty Show.  Kristofer worked alongside his team to create more DIY/Competition for Peacock as well as Scripted Series for both Peacock Kids and Sky Kids. 

Updike joined Sprout in early 2011 as Sr. Manager of Development. Previously, he was VP of Production for Bix Pix Entertainment, before joining Bix Pix, Kristofer was an Associate Designer with Town and Country Living in Manhattan. Updike received his Masters of Fine Arts from Mason Gross School of the Arts at Rutgers University and his Bachelor of Arts with a triple major in Theatre/Film/Art from Albright College.