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Jillian is driven by a desire to examine cultural shifts, challenge assumptions, and use human truths to inform meaningful strategies for brands. She has developed expertise in generational understanding and specifically in translating the voice of youth with more than 8 years of experience specializing in kids, teens, and 20-to-30-somethings. Jillian’s enthusiasm for qual, quant, and hybrid engagements has seen her design and lead diverse studies, from digital diaries and ethnographies to segmentations and behavioral tracking a wide array of brands. She brings a collaborative spirit and ingenuity to research partnerships across industries and international market, and has influenced business growth for brands within media, tech, gaming, sports, food and beverage, health, fashion, and finance.
