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Victoria Lozano is Executive Vice President, Marketing at Crayola LLC where she leads Crayola’s marketing activation and digital strategy. In her role, Victoria oversees all of Crayola’s consumer communications, digital/omni-channel marketing, interactive app portfolio and education marketing. She is also responsible for leading Crayola’s strategic direction and development plans for entertainment content. Prior this role, Victoria led the rollout of Crayola Experience, a branded attraction and retail concept that brings Crayola’s mission to life in experiential ways. Known for its broad range of colorful and creative products, the Crayola brand is routed in and guided by its mission to help parents and educators raise creatively alive kids!
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