Session Info
Session Info
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Monday, February 5
5:00pm - 5:45pm
Pacific 18
Another Way In: Podcasts
Monday, February 5
5:00pm - 5:45pm
Pacific 18
Another Way In: Podcasts
Whether it’s a visual or audio medium, storytelling is storytelling. And with nearly half (48%) of kids ages three to 12 in the US listening to them weekly—most often with a parent (71%)—podcasts have certainly earned their stripes as a bona fide entertainment choice with all-family engagement potential. Featuring a range of different audio strategies, this session will explore the creative process, the partners, the business models and the ROI of this exploding format.
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