Big Brand Power: PAW Patrol is on a roll

Tuesday, February 6
2:00pm - 2:45pm
Pacific 21

Big Brand Power: PAW Patrol is on a roll

Spin Master’s 10-year-old preschool powerhouse certainly has a lot of success to celebrate. The TV series has aired in 350 million homes, a robust consumer products program has generated US$14 billion in retail sales worldwide, and its first two movies have earned US$300 million (and counting) at the global box office. We’ve invited PAW Patrol’s chief brand-builders to share the origin story and roadmap leading to one of the most lucrative franchises in kids entertainment history.