CANCELLED: Big Brand Power: A Barbie bonanza

Tuesday, February 6
3:00pm - 3:45pm
Pacific 21

CANCELLED: Big Brand Power: A Barbie bonanza

Mattel and Warner Bros. Discovery collaborated on an unprecedented consumer products and entertainment program in support of the live-action Barbie film that created worldwide awareness and proved nothing beats the connection between fans and the brands they love. This one-on-one deep-dive into their strategy and plans with Josh Silverman, Mattel’s Chief Franchise Officer and Global Head of Consumer Products, will provide new insights into how IP expansion can unlock the next level for classic brands.