KID INSIGHT - Fandom in the Age of Attention Scarcity

Wednesday, February 7
2:15pm - 3:00pm
Pacific 21

KID INSIGHT - Fandom in the Age of Attention Scarcity

In the ever-expanding world of entertainment and IP fandom, attention and engagement are, in a way, prerequisites. Kids Industries’ annual study The Global Family (involving 5,000 families in 10 countries) reveals that in households where parents moderate content and are engaged in their kids’ entertainment experiences, there is a 70% likelihood that kids ages four to 13 will develop a fandom. By contrast, fandom drops by 30% when parental moderation is limited, underscoring the pivotal role of attention, storytelling and engagement beyond constant scrolling.

But given the sheer amount of kids content in the market these days, the attention opportunity has never been lower. Entertainment brands continue to grapple with this evolving dynamic, unable to control the shifting engagement landscape. However, amidst these challenges, artists and creators are demonstrating new paths to fandom success that bypass traditional models. At Kidscreen Summit, Kids Industries will share its Fandom Model (underpinned by exclusive data from the US, the UK, South Korea and India) in order to help everyone navigate this changing paradigm.